Coldwell Banker Global Luxury Unveils a New Era of Agent Education with Launch of The Learning Collective

Like a master artisan guiding an apprentice, the most successful real estate professionals pass down their insights, instincts, and strategies that can’t always be found in textbooks. This spirit of mentorship and mastery is the foundation of the Coldwell Banker Global Luxury® program—and it powers the brand’s newest initiative: The Learning Collective.

Launching today, the Learning Collective is a premier educational platform created in collaboration with The Institute for Luxury Home Marketing, designed to elevate Coldwell Banker-affiliated agents at every stage of their luxury real estate career journey. Through a blend of live sessions, on-demand content, and monthly educational tracks, the program delivers curated insights on the topics that matter most in today’s evolving high-end market—from smarter prospecting techniques to understanding generational shifts underway in high-end real estate.

“We’re not just giving agents access to a powerful educational tool—we’re creating the next generation of leaders in luxury,” says Michael Altneu, Vice President of Coldwell Banker Global Luxury. “The Learning Collective delivers the kind of specialized knowledge and insight that allows our agents to show up as trusted advisors in any market, regardless of the conditions.”

Inside the Learning Collective

The Learning Collective kicks off in June with a slate of actionable webinar content—including sessions on generating luxury leads, leveraging the Coldwell Banker Global Luxury Market Reports, and referral-winning strategies. Throughout the year, members will gain access to exclusive mastermind sessions, targeted learning paths, and a growing resource library covering everything from marketing strategy to agent mindset.

How the Program Works

The program already has a robust calendar planned through early 2026, with topics ranging from generational trends among affluent consumers to leveraging AI for business efficiency and understanding body language across cultures. 

“Luxury real estate is as much art as it is science,” says Altneu. “So the course schedule is meant to be both tactical and experiential. The best agents in this business succeed because they trust their intuition—that instinctive sense honed through experience, ongoing learning, and deep familiarity with the market.”

Agents also have the opportunity to earn digital badges for completed modules, providing a visible credential of their expertise to clients and colleagues alike.

How to Access The Learning Collective

The Learning Collective is available to all Coldwell Banker-affiliated agents with an active Institute Membership. Agents who have recently completed their Global Luxury certification course receive a complimentary two-year membership and immediate access to the Collective. For those with lapsed memberships, renewal options are available.

Even agents who haven’t yet earned the Luxury Property Specialist (LPS) designation can participate as long as they have an Institute Membership.

A Legacy of Learning, Evolved for Today’s Market

The Learning Collective is the latest expression of Coldwell Banker Global Luxury’s long-standing commitment to education, mentorship, and professional excellence. Since its founding in 1933, the program has empowered agents to sharpen their skills to better serve high-net-worth individuals.

From virtual quarterly market updates and specialized seminars in partnership with The Institute for Luxury Home Marketing, to exclusive Gen Blue experiences in cities like Los Angeles, Miami, and New York, Coldwell Banker-affiliated agents with the Luxury Property Specialist designation have access to a comprehensive ecosystem of learning and connection. 

“Excelling in luxury real estate is a craft that is honed over time,” adds Altneu. “At the heart of our program is the belief that knowledge isn’t static—it grows. Our knowledge base evolves with the market, just as our agents do.”

Knowledge Is the New Currency in Luxury Real Estate

The Learning Collective builds on this foundation—bringing timely, targeted insights directly to agents each month and ensuring they stay one step ahead in an ever-changing luxury landscape. In today’s high-stakes environment, where economic uncertainty is reshaping client expectations, deep knowledge is essential.

“Knowledge is currency,” says Altneu. “When agents can tailor their recommendations, address client concerns with confidence, and speak with authority on the issues that matter most, they build trust—and elevate the entire experience. That’s the ultimate mission of the Coldwell Banker Global Luxury program: to deliver extraordinary service and experiences for clients who are buying and selling extraordinary homes, every single day.” 

To begin exploring exclusive content, live sessions, and advanced training opportunities with The Learning Collective, click here, or reach out to the Institute for Luxury Home Marketing at membership@luxuryhomemarketing.com or call 214.485.3000 for more information.