Representation that Crosses
Oceans, Continents, and
The Coldwell Banker Global Luxury® program sets the gold standard for modern luxury real estate marketing, continuing a legacy established by the Coldwell Banker® brand in 1906. Luxury Property Specialists are an exclusive group within the Coldwell Banker Global Luxury® program, making up approximately 10% of independent sales associates affiliated with the brand worldwide. Luxury Property Specialists have been certified through one of real estate’s most rigorous luxury training programs to ensure that they consistently deliver extraordinary representation no matter where their clients are in the world.
Backed by the enduring spirit of a heritage brand and an ever-evolving portfolio of state-of-the-art technology and bespoke marketing services, Luxury Property Specialists are deeply networked with access to over 100,000 independent sales associates* in more than 2,700 offices worldwide. They are known for selling some of the world’s most significant properties.
*Agent count of the entire Coldwell Banker global network, as reported by franchisees and company owned offices, as of 12/31/2022.
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Jason Waugh serves as president of Coldwell Banker Affiliates for
Coldwell Banker Real Estate LLC. In this role, Waugh oversees the
brand’s marketing, franchise sales and operations teams who support
a network of 100,000 affiliated sales professionals in more than
2,700 offices across 39 countries and territories.
Waugh most recently served as CEO and president of Berkshire Hathaway HomeServices Northwest Real Estate (BHHSNWRE) and Berkshire Hathaway HomeServices Real Estate Professionals (BHHSREP), which is ranked among the top 10 in the Berkshire Hathaway HomeServices global network. In this role he oversaw the day-to-day operations of a multi-billion-dollar sales volume brokerage, strategic growth of the company’s mortgage, title, escrow and insurance business units, management of the enterprise’s leadership team, and development of sales professionals, mergers and acquisitions. He grew the company from 600 agents and 15 offices to over 1,000 agents and 32 offices in just 4 years.
Prior to his roles at BHHSNWRE and BHHSREP, Waugh was partner at Synergy Sports Management in Greenville, South Carolina. He is an inactive member of the California State Bar and received his BA and Juris Doctorate from Pepperdine University and Pepperdine University School of Law.
Waugh is active in local charitable and community service, including serving on the boards of The Realty Alliance and the Home Building Foundation as well as founding the BHHSNWRE/BHHSREP annual day of service. A licensed real estate broker in Oregon and Washington, Waugh brings a deep understanding of the industry in any market. He also possesses a keen understanding of franchise culture and is passionate about equipping brokers with world-class technology and services to deliver an unparalleled experience to consumers.
David Marine grew up at Coldwell Banker.
Chief Marketing Officer might be his title, but being a brand champion is something David has done for the 20+ years he has been working in the marketing group of the most recognized brand in real estate. David’s career has gone from creating the first PowerPoint listing presentation in brand history, to the brand’s industry-first exploration into virtual worlds, and culminated in one of the most successful and applauded real estate rebrands in recent history.
David’s superpower is storytelling and has enabled him to develop the highest-rated real estate ad of all time, reshape the brand’s luxury and commercial divisions, and have the most effective marketing in the industry for ten straight years. He has been named to HousingWire’s 2023 Marketing Leaders and RiSMedia’s 2023 Real Estate Newsmakers list, but his greatest accolade is the title of “dad” to his 4 not-so-young anymore boys.
David also happens to be married to Wonder Woman.
Michael Altneu joined Coldwell Banker in July 2021 as its vice
president of the Coldwell Banker Global Luxury program. Altneu has
an impressive 15+ years of experience spanning across nearly every
facet of the real estate industry.
In his role, Altneu leads the Coldwell Banker Global Luxury program, which traces its roots to 1933, encompasses a best-in-class marketing platform and one of the most rigorous luxury specialist certification programs in the world, with a 36% higher average sales price per property listed with the program. Coldwell Banker Global Luxury Property Specialists are an exclusive group within the Coldwell Banker organization, making up under ten percent of independent sales associates affiliated with the brand worldwide. Coldwell Banker affiliated agents conducted 48,444 transactions of homes priced at $1 million or more in 2022. This equates to $288 million in luxury sales every day with an average sales price of $2.2 million in this category.
Tiffany is a newer member of the Coldwell Banker Global Luxury team,
but she joins the organization with over 16 years of real estate
marketing, strategy, branding, and design experience. She comes to
Coldwell Banker from the world-renowned luxury real estate firm,
Sotheby’s International Realty.
As the Senior Director for Coldwell Banker Global Luxury, Tiffany's responsibilities include aiding with the planning, strategy, advertising, and promotion of the Global Luxury program. She manages CBR’s Luxury Marketing Managers who are strategically sited across Coldwell Banker national offices.
Tiffany resides in the SoCal region and spends her free time with her husband and two young boys; they keep her very busy.
Join the Industry’s Best
The Coldwell Banker Global Luxury® program redefines the world of luxury real estate marketing. The prestige of the Coldwell Banker® name, combined with state-of-the-art technology, bespoke marketing strategies, and one of real estate’s most robust global networks encompassing over 100,000 independent sales and associates in 40 countries, culminates in extraordinary representation that crosses oceans and continents.Learn More