Representation that Crosses
Oceans, Continents, and
Language Barriers

The Coldwell Banker Global Luxury® program sets the gold standard for modern luxury real estate marketing, continuing a legacy established by the Coldwell Banker® brand in 1906. Luxury Property Specialists* are an exclusive group within the Coldwell Banker Global Luxury® program, making up approximately 10% of independent sales associates affiliated with the brand worldwide. Luxury Property Specialists have been certified through one of real estate’s most rigorous luxury training programs to ensure that they consistently deliver extraordinary representation no matter where their clients are in the world.

Backed by the enduring spirit of a heritage brand and an ever-evolving portfolio of state-of-the-art technology and bespoke marketing services, Luxury Property Specialists are deeply networked with access to 100,000 independent sales associates in more than 2,600 offices worldwide**. They are known for selling some of the world’s most significant properties.

In The News

Leadership Team

Jason Waugh

Jason Waugh

Jason Waugh serves as president of Coldwell Banker Affiliates for Coldwell Banker Real Estate LLC. In this role, Waugh oversees the brand’s marketing, franchise sales and operations teams who support a network of 100,000 affiliated sales professionals in more than 2,700 offices across 39 countries and territories.

Waugh most recently served as CEO and president of Berkshire Hathaway HomeServices Northwest Real Estate (BHHSNWRE) and Berkshire Hathaway HomeServices Real Estate Professionals (BHHSREP), which is ranked among the top 10 in the Berkshire Hathaway HomeServices global network. In this role he oversaw the day-to-day operations of a multi-billion-dollar sales volume brokerage, strategic growth of the company’s mortgage, title, escrow and insurance business units, management of the enterprise’s leadership team, and development of sales professionals, mergers and acquisitions. He grew the company from 600 agents and 15 offices to over 1,000 agents and 32 offices in just 4 years.

Prior to his roles at BHHSNWRE and BHHSREP, Waugh was partner at Synergy Sports Management in Greenville, South Carolina. He is an inactive member of the California State Bar and received his BA and Juris Doctorate from Pepperdine University and Pepperdine University School of Law.

Waugh is active in local charitable and community service, including serving on the boards of The Realty Alliance and the Home Building Foundation as well as founding the BHHSNWRE/BHHSREP annual day of service. A licensed real estate broker in Oregon and Washington, Waugh brings a deep understanding of the industry in any market. He also possesses a keen understanding of franchise culture and is passionate about equipping brokers with world-class technology and services to deliver an unparalleled experience to consumers.

David Marine

Brandon Newman

Backed by an MBA in Finance, Brandon is a seasoned Senior Marketing Leader with experience in revitalizing legacy brands and driving revenue growth for organizations like Mercedes-Benz and Aston Martin.

Through the development of memorable client experiences, enhanced marketing communication strategies, and strategic partnership formation, Brandon has helped to amplify brand positioning, visibility, and engagement.

Prior to joining the Coldwell Banker Affiliates Team as VP of Marketing, Brandon served as Head of Marketing at Aston Martin for the North American, Latin American, and Canadian regions. Additionally, he had held pivotal roles at Mercedes-Benz USA as Customer Retention Manager for the Northeast and West Coast, as well as Digital Experience & Marketing Director where he led marketing efforts for the largest 'owned retail' operation globally. His experience extends across branding, communication strategies, digital, CRM, and experiential marketing.

Brandon brings with him over 15 years of experience from the world’s most celebrated luxury automotive brands, along with a strategic vision and relentless commitment to excellence.

Outside of work, Brandon’s passions include all things art, architecture, landscape, design and renovations. He splits his time between New York City and East Hampton.

Michael Altneu

Michael Altneu

Michael Altneu joined Coldwell Banker in July 2021 as its vice president of the Coldwell Banker Global Luxury program. Altneu has an impressive 15+ years of experience spanning across nearly every facet of the real estate industry.

In his role, Altneu leads the Coldwell Banker Global Luxury program, which traces its roots to 1933, encompasses a best-in-class marketing platform and one of the most rigorous luxury specialist certification programs in the world, with a 36% higher average sales price per property listed with the program. Coldwell Banker Global Luxury Property Specialists are an exclusive group within the Coldwell Banker organization, making up under ten percent of independent sales associates affiliated with the brand worldwide. Coldwell Banker affiliated agents conducted 48,444 transactions of homes priced at $1 million or more in 2022. This equates to $288 million in luxury sales every day with an average sales price of $2.2 million in this category.

Join the Industry’s Best

The Coldwell Banker Global Luxury® program redefines the world of luxury real estate marketing. The prestige of the Coldwell Banker® name, combined with state-of-the-art technology, bespoke marketing strategies, and one of real estate’s most robust global networks, culminates in extraordinary representation that crosses oceans and continents.

A smiling man and woman converse in front of a white Spanish-style house with a 'SOLD' sign by Coldwell Banker, indicating a successful real estate sale Learn More

 *To become a Luxury Property Specialist, affiliated sales associates must attend the Coldwell Banker Global Luxury® program certification course and apply for the designation with documentation showing they have three (3) qualifying transactions in a 24-month period, the earliest of which must be within three years of the latest certification course. The threshold for luxury properties is determined by the top 10% of sales of the listing zip code.

 **As of 12/31/2023.