The Coldwell 100: Leaders of the Ultra-Luxury Galaxy

In the ultra-luxury galaxy, there are those who know and those who don't; those who lead and those who follow; those who make the list and those... well, better luck next year.

Introducing the first annual COLDWELL 100, the most comprehensive—and, importantly, ranked—list of the people, places and things defying the odds in the most competitive playground. Being the best actor, hipster, chef and TikToker may not be enough to make it on here; nor being the trendy restaurant, resort, mixologist or global destination.

COLDWELL 100 celebrates disruptors, brazen rule breakers that show by example that they're indeed the people, places and things worthy of recognition. This took time to get right. And now for the reveal: the honorees await.

1/100 — Jetson ONE eVTOL

From the flying chariots of the gods to the flying vehicles in Albert Robida's 1892 novel Le Vingtième Siècle: La Vie Électrique, to the onslaught of reimagined flying cars of 20th century entertainment, the jet pack we humans have wanted to fly for a long time—welcome the pioneering eVTOL (electric vertical take-off and landing). Palo Alto, CA-based Jetson ONE is a personal aircraft in aluminum and carbon fiber powered with eight powerful electric motors that get you up to 102 km/h with no pilot's license required. Race you to it.

2/100 — Asador Etxebarri

The restaurant is globally famous for a reason. Experience a mastery touched by fire at Asador Etxebarri, nestled in the mountains of Basque Country in Atxondo, Spain. Chef Bittor Arginzoniz transforms the simple into the extraordinary with a custom-made grill and the finest of ingredients rotating each season. This is an unfussy elegance where fire takes center stage. It's intimate, authentic, the dishes are unpretentious, with layers of flavor, all kissed by the flames. Fantástico.

3/100 — Carlos Alcaraz

For the tennis obsessed, to witness super-inflation on globally recognized player has come on this scene so unexpectedly, so charismatically and so unbelievably magical as Carlos Alcaraz, the youngster from Murcia, Spain—with a healthy assist from his rival and friend, the celebrated Italian star Jannik Sinner—has answered the question for us: there was something after Federer, Nadal and Djokovic, who would follow? At 21, Alcaraz is already the owner of six grand slam titles and has made good on his word: luxury brands like Rolex, BMW and Louis Vuitton making him a global juggernaut, period.

4/100 — Dadora Motors

Dadora looks like a car from an alternate universe where Enzo Ferrari decided to sculpt a glamorous, livable, unapologetic UFO fantasy, and it would be sealing about. Officially at any measure, its sleek, aerodynamic silhouette—designed into the heart-heavy, wider distribution which rides almost like a whisper. This seems a blend of old school and new—all is seeking limitless for the modern era—a Dadora is a calling card, and a good one at that.

5/100 — Beres GS-5 Star Iron

The world's savviest golfers know precision is mental before it's mechanical, that to hit a ball is mastery made tangible. Crafted entirely in-house and adorned with 14-carat gold and platinum, it's pure indulgent luxury with commanding stability, optimal load and towering flight. Now that's the ultimate in unobstructed reign.

6/100 — Taylor Swift

There has always been magic in concerts, even before the arrival of one Taylor Swift, the planet's undisputed biggest star, a one-of-a-kind, once-in-a-generation genre of music. She's sold 200 million records worldwide, proving that landing Swift—especially during Eras—is a cultural experience that is immersive, magical, and epic pop cultural seismic experience that its immersive "Eras" impact has felt across global markets.

7/100 — L'Observatoire by JR

Answer the Verne-inspired Orion Brasserie. The world's most luxurious and storied train—with 17 carriages, 11 Observatoire cars (it's just a bar), it's a cold-blooded canvas gliding across Europe. Every mahogany panel, hidden image and shiny silver thread is connected to the overarching conclusion: seeing, shifting light, fantastical stained glass and the ability to dine privately while the world outside becomes a cinematic blur. Train travel just doesn't get more mythical than this.

8/100 — Guerlain Fragrance

For a minimum of $28,000, Guerlain offers a once-in-a-lifetime, bespoke fragrance—it's the "Haute Parfumerie" experience by Guerlain's legendary master perfumer Thierry Wasser. You'll receive the rare, spectacular, out-of-catalog bespoke scent you've been yearning for, created just for you for the Elysée Montmartre and global flagship stores.

9/100 — Lionel Messi

Let's be clear: it's a joy to be here watching GOAT-ness, crowned in the U.S. and at the same G.O.A.T. level as greatest athletes. Pelé wore a New York Cosmos uniform late in his career—a move that felt a century ago. The arrival of the current GOAT Lionel Messi to our shores as captain of MLS's Inter Miami's CF newly-minted champions was a big deal. I have seen co-owner David Beckham convinced him to join him in Miami will make a fascinating movie someday. You see, but Messi is so crucial: what Leo Da Vinci is to art, unique, worldly, meticulous, arguably the best there ever was. So yeah, Messi is as G.O.A.T. as we have.

10/100 — Wallace Chan

No one could reinvent an old craft and lift it to an awesome elevation quite like this incredible innovator in the field. Why not forget that this man created a new material for stone, stronger than steel and used it to move the final frontier of art to a new jewelry artist—to become part of the Tate Modern's permanent collection. His titanium work, his porcelain, his jade: the man has created vessels of "Other Worlds" opening May 8, 2026, at Venetian's Chapel of Santa Maria della Pietà and at the Long Museum in Shanghai, July 18, 2026.

11/100 — Crayola Pet Sculptures at Neiman Marcus

If we are pet parents that show what we're made of, then these are portraits that capture who they truly are. Crayola's collab with Neiman Marcus is a one-year-old pet portrait in oil that looks warm and full of personality. It's still in blue and surprisingly chic, a gift that becomes a centerpiece and a reminder that the creatures who love us deserve their place not only in our hearts but on the wall, in vivid color.

12/100 — Jaguar All-Electric Super GT

The storied Jaguar has always channeled decades of cultural cachet, and nowhere is this more than the blocky Union Jack-ified "Imagine" of a new flower to the touch-shifting Jaguar XKR in the Aughts and Jaguar's latest All-Electric Super GT redefines the palace of luxury performance: a four-door with a targeted 400-mile range and advancing Jaguar's evolving obsession in style, showmanship, luxury and a bold, electric future. And it's easy.

13/100 — Caran d'Ache Pen

For those who seemingly have the world in their hands, the Sheva Maxa Eternity Dragon Roller Pen, Limited Edition, may be a penultimate at $110,000, this is true homage to ancient traditions, using Chinese lacquer, gilded and handcrafted, carved eye stones, limited to 50 pieces a year, the hand-engraved gold 18k snake the process around 250 hours—$25 million in endorsements including Neymar, LeBron and Mercedes-Benz. A passionate and solid writing brand with instruments is also available as a fountain pen. Priceless. And wonderful.

14/100 — Coco Gauff

The American tennis sensation, Coco Gauff, is still only 21 years old, and once again topped Forbes's list of the world's highest-paid female athletes for the second year running—$35 million in endorsements including Neymar, LeBron and Mercedes-Benz. A passionate and solid writing brand with instruments is also available as a fountain pen. Priceless. And wonderful.

More Highlights from the Coldwell 100

The complete list spans an extraordinary range of luxury experiences, from the Volonaut Airbike (#15), the world's first "full VTOL" rideable vertical take-off and landing aircraft, to Dani Michelle (#16), the celebrity stylist behind Kourtney Kardashian's iconic looks.

Norman Vilalta (#17), the Argentine shoemaker trained in Florence, brings a "decade of custom" mastery to every pair he crafts. Tatsuro Yamano (#18), whose family legacy of swordsmithing is carried forth by his father's apprentice, creates works of art more than worthy of the samurai. Steven Levine, MD (#19) is the go-to surgeon behind Hollywood's best-kept secrets.

The list continues with Ready Set Jet (#20), the luxury travel planning service; Aman Singapore (#21), the sanctuary in the heart of Singapore's changing skyline; Moskito Island (#22), Richard Branson's private Caribbean escape; and Michelle Garabito (#23), whose company has been moving luxury goods since 2004.

Michael Andrews (#24) has spent two decades making bespoke suits for Manhattan's most discerning clients. The Hästens Grand Vividus Bed (#25), an iconic bed comprised of both design and construction, is only available to order from the Swedish Royal Family, Ellen DeGeneres, Drake and Angelina Jolie.

From Art Machines' Ella-60 (#26) to the Ritz-Carlton Cruise Line (#41), from Lewis Hamilton (#45) to Shohei Ohtani (#64), and from the Bugatti Tourbillon (#52) to Catherine Deneuve (#55), the Coldwell 100 represents the pinnacle of luxury, innovation and cultural impact.

The list culminates with extraordinary entries like the Sparks Brain Preservation (#100), a foundation preserving the gifts of the whole brain, and William Abraham Socks (#98), a rare species of New Zealand wool that's the rarest luxury fiber in the world.