Las Vegas Raises its International Profile with Car Races, Sphere and a New Luxury High-Rise

Las Vegas has been feeling the heat lately — and it’s not just from the Formula One cars that raced through the Strip just a few weeks ago. Fresh off the $500 million Formula One race, which drew high-net-worth visitors from around the globe, the city recently held a ribbon cutting for the sales experience center of one of its most anticipated high-rise projects yet: the 32-story Cello Tower, which will anchor the mixed-use Origin at Symphony Park, by Red Ridge Development. Designed by architecture firm Perkins Eastman and set to break ground in 2024 with completion slated for the fall of 2026, the 240 luxury residences consist of one- and two-bedroom, some with dens, starting in the upper $700,000s. Pricing for the penthouse suites on the top two floors starts at $4.5 million. “Las Vegas is rising as a top global real estate, entertainment, and sports market,” explains Brian Krueger, senior vice president, strategic services for Coldwell Banker Premier Realty, the exclusive sales partner for the project. “The high-rise condo market in Las Vegas is a bright spot and Cello Tower is the first new residential-only tower in over a decade and will anchor Origin at Symphony Park, the city's first-of-its-kind walkable/pedestrian-friendly urban living destination.” The project arrives at an opportune time as Las Vegas’ luxury high-rise market has taken off right along with its international profile. “In the last three months (August-October), there were 110 sales of high-rise condos, most a generation old, with 16 closings exceeding $1,000 per square foot in 2023, reaching up to over $1,800 per square foot,” per Krueger. “Vegas is transforming into an international destination for sports and entertainment,” he says. He lists the Formula One race, along with the recent debut of the newly completed one-of-its-kind MSG Sphere, the T-Mobile Arena, the new Allegiant Stadium where the Raiders play, The Smith Center for Performing Arts, located one block from Cello Tower, and new arenas for performances and attractions coming soon. “We view Cello Tower as the next generation of Vegas high rises. When completed, Cello Tower’s unmatched combination of luxury living, safety, and access to culture, sports, and entertainment will make it the epitome of elevated urban living in Las Vegas. There will be nothing else like it in the city.” One Line Design Studio designed the interiors with a mix of rich hues, textures, deep-toned smoked oak floors and smooth eucalyptus wood cabinetry. The penthouses maximize corner exposures and expansive floor-to-ceiling windows framing the views of the city, along with 12- to 14-foot ceilings for a sense of volume. The other residences boast great rooms encompassing 10-foot ceilings and expansive windows revealing the skyline and surrounding mountains, in addition to gourmet chef’s kitchens with oversized waterfall islands, custom millwork and top-of-the line designer appliances. Every residence offers ample walk-in closets and spa-inspired baths with rain showers. More than 40,000 square feet of amenities across three floors, including 25,000 square feet of indoor-outdoor lifestyle spaces and landscape design by Floor Associates, combine to create the Cello Tower lifestyle. On the 7th floor, there’s a unique elevated outdoor environment populated by lush landscaping, a panoramic view and a beautiful fountain. An exhibition kitchen, private dining room and pods for barbecues can be used for entertaining. As for the amenities, those are elevated too: a hyper-oxygenated resort-style pool, TV media wall and pet spa and park. Other amenities like a golf simulator, game room and outdoor cigar lounge with mountain views are destined to keep residents engaged. Meanwhile, the 7,000-square-foot second floor is dedicated to wellness with a full-scale health and wellness club with a functional training area, spin, yoga, personal training, cold plunge, massage and treatment rooms and sauna and steam rooms. Residents can bring in their own trainers, massage therapists and other wellness personnel. Should they ever need to work from home, they have indoor and outdoor private workspaces and conference rooms for their exclusive use. Significant for affluent buyers who will be purchasing a condo at Cello Tower as a secondary residence, the building has been designed for a “lock and leave” lifestyle, with proximity to the airport and a safe, guarded location, adds Krueger. Exclusivity is achieved via a private entry and valet, private parking and 24-hour security and surveillance. As Patrick Brennan, CEO of Red Ridge Development, told the Las Vegas Review-Journal: “People who move into high-rises want to be able to walk outside and be in a safe environment while shopping, eating out and walking their dog close to their home. This has been the missing link to high-rises built in Las Vegas. Symphony Park is the foundation of what a high-rise location should encompass. The city has really matured, and there is growth surrounding Las Vegas but not so much in the center core for residential. As more people move here, it will become more dense with increased traffic. For us, we offer access around the valley with a totally different environment and neighborhood.” Sales for Cello Tower have launched with priority reservations. Register online at  


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