Lisa Hassel

About

Lisa Hassel | Broker Associate

With over 30 years of experience in business, marketing, and negotiation-and more than a decade as a full-time real estate professional-Lisa Hassel brings a rare combination of strategic expertise and hands-on client advocacy to every transaction.

Since 2020 alone, Lisa has represented over 200 buyers and sellers, generating more than $130 million in closed volume. She consistently closes approximately 30 transactions per year, with a balanced 50/50 split between buyers and sellers-giving her a distinct advantage in understanding both sides of the negotiation table and how to position her clients to win.

Lisa's background in tech marketing, including leadership roles at Dell, directly translates into how she markets homes today. From pricing strategy and buyer psychology to digital exposure and presentation, every decision is intentional, data-driven, and designed to maximize outcomes.

Her experience spans resale homes, new construction, waterfront properties, luxury homes, land, and investment properties. She also brings personal experience as a real estate investor and in the design and build process-providing clients with insight that goes far beyond the transaction itself.

Lisa is known for her direct communication, strong negotiation skills, and unwavering commitment to her clients' best interests. She operates with complete confidentiality and a long-term mindset-never chasing short-term wins at the expense of what's right for her clients.

Real estate is deeply personal, and Lisa approaches every transaction with that understanding. Whether guiding a first-time buyer or advising on a luxury waterfront sale, her goal is always the same: to deliver a smooth, strategic, and successful experience.

Proven Results & Recognition

• Top 2% Worldwide – Coldwell Banker International President's Elite (2025 & 2024)
• Platinum Top 50 Winner (2025)
• Austin Real Producers Top 500 (Top 2.5% of agents, 2021–2025)
• RealTrends Verified Agent (2025)

Designations:

• Real Estate Negotiation Expert (RENE)
• Certified Luxury Home Marketing Specialist (CLHMS)