What We’ve Built

As we move into 2021 and continue the momentum from 2020, I want to take a moment to pause and acknowledge your hard work of this past year. It was not easy. Difficulties remain. Yet luxury real estate professionals rose to the challenges and adapted quickly to limitations in a never-seen-before selling environment. New processes were established. Virtual ways of staying connected took hold. What we’ve built — and continue to build — is evolving as we live and learn luxury together. The annual numbers we’re beginning to see posted reflect a rapidly shifting marketplace across the United States, where luxury real estate agents responded to their clients’ requests for homes with more space and greater connections to nature in new locations. The 2021 Report, just released, highlights this incredible phenomenon and more. Luxury prices for single-family homes rose an average of 8% last year in the top 10% of the U.S. Power Markets analyzed in the report.* Another interesting finding: The number of sales of homes over 5,000 square feet jumped nearly 17% from 2019 to 2020, and there was also a nearly 8% drop in average days on market. The Report is one of the many data and information sources we provide to luxury real estate professionals worldwide to give them an edge in their marketplace as experts throughout the year. Make sure you download your copy today and learn how to customize it for your market! The Report’s release follows on the heels of our latest Coldwell Banker Global Luxury® certification course. We just completed another successful virtual session, with nearly 1,300 attendees from 43 states and nine countries who learned from the best of the best: our Global Luxury Ambassadors in the top 2% of their markets. We teach our aspiring Coldwell Banker Global Luxury Property Specialists to immerse themselves in luxury and to never, ever rest on their laurels. Lead by learning — that’s our motto. What we’ve built over our long history is one of the most vigorous luxury home marketing programs in the industry — and like a fine bourbon, it just keeps getting better with age! We continue to offer an evolving and robust set of resources and tools designed to help elevate Luxury Property Specialists as major players in their marketplaces. Our new 2021 partnerships, like the JamesEdition listing syndication for all $1 million+ listings, making them a part of the world’s luxury marketplace, and the Luxury Presence opportunity for custom websites, only set the Coldwell Banker Global Luxury program further apart. If you have not yet explored the Luxury Presence opportunities, I invite you to watch this slick new video:

Look at what we’ve built. There’s more to come in 2021. * Annual figure based on combined monthly sales price averages of single-family homes in the top 10% of the U.S. markets, as analyzed from January 2020 to December 2020.


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