Excellence, (Re)Mastered

The Coldwell Banker® brand recently celebrated its 118-year anniversary. The Coldwell Banker name has endured for over a century due to its unwavering commitment to an agent-centric approach that evolves with the ever-changing real estate landscape. Maintaining excellence year after year is a significant achievement, but mastering it for an evolving class of luxury real estate agents and their increasingly discerning clients is a feat entirely unto itself.

As the luxury extension of the Coldwell Banker brand, the Coldwell Banker Global Luxury® program strives for excellence by cultivating an agent-centric environment that empowers certified Luxury Property Specialists to deliver exceptional results for their affluent clients. The program has grown alongside these specialists, exploring new opportunities and developing innovative marketing initiatives to support their success.

One of our most exciting recent developments is the Mid-Year Report 2024, our first-ever “check-in,” analyzing our previous predictions and uncovering new market trends emerging as the year has progressed. This valuable resource is a real game-changer, equipping Luxury Property Specialists with the data and insights they need to advise their clients effectively in a dynamic market. Additionally, we've launched a customizable buyer's presentation exclusively for Luxury Property Specialists to help affluent buyers understand the value they bring to the transaction. Attempting to meet luxury sellers wherever they are, we launched the digital version of our marketing capabilities brochure, which aims to provide a visually engaging overview of our services and make it easy for agents to share online. 

In further celebration of our agents, we've selected our “Agents of Influence” for 2024. These exceptional movers and shakers are influencing the future of luxury real estate and redefining the very idea of excellence. We've also included my interview with Jade Mills, who is now being called “the $9 billion woman.” Meanwhile, our Mid-Year Report “What’s Trending” story features exclusive quotes from Luxury Property Specialists and delves deeper into the biggest trend of the year so far: the importance of new and right inventory in driving current luxury home sales. And you don’t want to miss our special curated collection of some of this summer’s most bookmarkable listings. If anything, these all-star properties from Florida and California reflect the “rock star” qualities of our Luxury Property Specialists!

As we continue to master (and remaster) the art of excellence in luxury real estate, we remain steadfast in our commitment to supporting our agents and providing them with the resources they need to thrive. 

Pictured: 9 The Ledges, Newton, MA. 02459. Represented by Conor Chamberlain, Coldwell Banker Realty, Brookline.