"Best of the Best" Lives Up to Its Name: Coldwell Banker Global Luxury Takes Home Bronze Stevie Award


A title like "Best" comes with a high bar to clear. The Coldwell Banker Global Luxury® program has consistently set the standard for high-end real estate and their recent public relations campaign, "Best of the Best," is just the latest example of how they continue to raise the standards in the industry. The program recently took home a Bronze Stevie® Award  in the Communications or Public Relations Campaign of the Year – Media Relations category at the prestigious 22nd Annual American Business Awards®.

The American Business Awards®, also known as the Stevies (derived from the Greek word for "crowned"), are known for being the U.S.A.'s premier business awards program.  Coldwell Banker Global Luxury emerged as a winner from a competitive field of over 3,700 nominations across various industries.

The Best of the Best campaign reflects Coldwell Banker Global Luxury's commitment to pushing boundaries.  Leveraging insights from its Global Luxury Property Specialists, the Coldwell Banker Global Luxury team crafted a unique online, shoppable guide highlighting the year's hottest luxury home trends, amenities, and products.  This innovative approach garnered significant media attention, securing placements in top-tier national publications like RISMedia, Inman, and Fast Company. The Stevie Award judges commended the campaign's compelling storytelling and its successful media outreach strategy.  One judge commented, "'Best of the Best' showcases Coldwell Banker Global Luxury's leadership in luxury real estate.  By curating a shoppable guide, they establish themselves as trusted advisors and thought leaders in the industry." Commented said Michael Altneu, vice president of Coldwell Banker Global Luxury: "This recognition is a testament to our team's dedication and creativity as we strive to set new standards in the luxury real estate market."


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